Many facility owners will attest to the importance of offering aerobics. Potential members, particularly women, are often attracted to facilities because they want to participate in aerobics classes. This influence on membership sales makes offering a program a priority, but not near as much attention is usually focused on the impact of a well-trained, high caliber staff of instructors.

A knowledgeable, innovative program director who hires and trains top-notch instructors will make an impact on a facility’s membership. Satisfied members will tell friends about their classes and instructor.

The facility will see the difference in the bottom line as good instructors increase retention and member referrals.

But, adding this value to your facility isn’t as easy as it may sound. Talented directors and instructors are hard to find, and their job isn’t easy, either. Remaining knowledgeable and continually offering quality classes requires effort and commitment.